E C S E N T R I C // M O L E C U L E S
- Escentric Molecule
Campaign strategy - Campaign strategy for Perfume "Escentric Molecules". The perfume has the ability to enhance people's personal smell and therefore no one will smell the same when wearing it. By making a fake traditional campaign for a fictive and generic perfume brand – and afterwards destroying it – we were able to take the position as the perfume for people who is true to themselves.Make sure to watch the case study video below.Please notice that this is a fictional project made as a part of a school program. We are not associated with Escentric Molecules or any of its affiliates. Any photo used in the project are the property of their rightholders.
- Case study video - Don't miss it.
Description
Campaign strategy for Perfume "Escentric Molecules". The perfume has the ability to enhance people's personal smell and therefore no one will smell the same when wearing it. By making a fake traditional campaign for a fictive and generic perfume brand – and afterwards destroying it – we were able to take the position as the perfume for people who is true to themselves.
Make sure to watch the case video!
Please notice that this is a fictional project made as a part of a school program. We are not associated with Escentric Molecules or any of its affiliates. Any photo used in the project are the property of their rightholders.
Make sure to watch the case video!
Please notice that this is a fictional project made as a part of a school program. We are not associated with Escentric Molecules or any of its affiliates. Any photo used in the project are the property of their rightholders.
Fields
Advertising
Date
2012
Other Projects
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J O U R N L I S T E N
"Journalisten" is a danish magazine about journalism. The redesign was made as a part of a school assignment. My ambitions were to make the magazine look just as intellectual as its content, and to set more focus on the photographies.
Original versions of the magazine can be seen at http://journalisten.dk/bladnummer/2011-20 2012 Editorial Design -
D R 2 // S A T I R E
School assignment made with traditional stopmotion techniques, for the major Danish broadcast DR2
The project was made in cooperation with: Thorbjørn Gudnason, Michael Svendsen, Randi Sjælland and Christina Stougaard.
DR2 logo is property of Danmark Radio, this was an independent production and have no connection to Danmarks Radio. 2011 Motion Graphics -
S T Ø T // B R Y S T E R N E
"Støt brysterne" is a organization raising money to fight against breast cancer. The organization has launched a bunch of product as bracelets, t-shirts and other merchandize. Even though the brand is big their website did not cover the functions that it necesary for a big organization who is fighting against cancer. I wanted to make a design that was simple, easy to use and made it quicker to make donations.
The design should also make it easy to find information about breast cancer both from the videos, text and links to relevant sites.
2012 Web Design -
T H E // B L O N D E
Illustration of "The Blonde"
2012
Illustration
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B E A S T
The Beast movie poster was made in a workshop with graphic designer Paul Wilson. Made in collaboration with Steffen Christiansen.
2012
Poster Design
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S I M O N & S I M O N
Simon & Simon is a fictive Danish commedy talkshow focusing on politics. I wanted to create a site that could keep people interested before, under and after the TV show. And even be able to recruit some new fans and viewers.
The site is designed as one big wall of videos and clips from the show, so that people can rate, comment and laugh. The hosts of the show has both a integrated feed on the site, connected to their twitter profiles. This makes a smaller distance between fans and the makers of the show, and it builds up expectations before the show every thursday at 20:00 2012 Web Design -
F R I D G E
Fridge is a smartphone app created as a part of a campaign against food waste. The idea was to create a tool that could help people manage the content of their refrigerator and in that way avoiding throwing out food. A social mechanism was integrated in the app as well, which makes it possible for users to invite friends for potluck dinner, by comparing the fridge of each
person and use the data to suggest a recipe for a meal.
The project was made in cooperation with my co-student Søren Birk. 2012 App Design -
T H I S E // M E J E R I
Identity and Package design – as a school project – for the Danish dairy "Thise Mejeri". Thise is known for their outstanding organic products, and their old-fashioned methods of production. Therefore I wanted to create a design with a retrographic inspired look, that would match the quality of the products.
2012
Identity
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F E R T I L I T Y // A S S O C I A T I O N
Typographic posters made as a campaign for The Danish Fertility Association/Landsforeningen for ufrivilligt Barnløse. The idea came to me when i realized that when taking a pregnancy test the result i displays by either one or two red bars, depending whether the result is negative or positive.
2012
Advertising
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U D // M A G A Z I N E
Frontcover design for a fictive danish magazine – about live role playing, also known as, LARP.
The design was made with the ambitions of showing the serious matters of live role playing. That a lot of people is dedicated to it, that it didn't have to be blackletters allover and that you don't necessarily have to use pictures of the local Dungeon & Dragons club. UD is a serious magazine, for serious players and fans. 2011 Editorial Design -
L I V & I N G M A R
Liv & Ingmar i a documentary telling the story of the relationship between instructor Ingmar Bergman and actor Liv Ullmann. The visuel style was inspired by the poster to the movie "Persona" by Ingmar Bergman. This project was mad in a workshop with graphic designer Paul Wilson. In a teamwork with my co-student Katrine Valentin.
2012
Poster Design